Facebook has had ownership of Oculus since they acquired the company in 2014 for $2 Billion USD. When this happened, it was clear that Facebook did not intend on sharing data between the two companies for advertising. Well, that is all about to change.
What are the changes?
According to Oculus, you will have access to a range of social features. These include chatting, joining friends in multiple forms likes parties, sharing content to your feed and easily joining up with messenger friends.
The key change to the policy is regarding the sharing of information for ad purposes. Facebook has stated that information like which apps you use, will be used for these social features and other relevant content, including ads.
As part of these changes, Facebook will now use information about your Oculus activity, like which apps you use, to help provide these new social features and more relevant content, including ads. Those recommendations could include Oculus Events you might like to attend or ads for VR apps available on the Oculus Store. These changes won’t affect third-party apps and games, and they won’t affect your on-device data.
If you choose not to log into Facebook on Oculus, we won’t share data with Facebook to allow third parties to target advertisements to you based on your use of the Oculus Platform.
In the FAQ, Oculus states that no new data will be shared with Facebook if you decide to log out of your Facebook account on Oculus. Oculus may still use your information for their own advertising purposes. Oculus will also be keeping your information for a period of 90 days after you have logged out.
Thankfully, the changes will still allow users to access Oculus without a Facebook account. While virtual reality is still in its infancy, it’s unlikely that this is going to change anytime soon. It would not be surprising if in the future, tighter restriction on Oculus accounts become a reality.
All of this comes at a time when people are already concerned about how Facebook is using private information. It’s unlikely that the majority of users will see massive changes in their game play, and Facebook has stated that currently users will not experience any ads during play. However only time will tell how this develops.