The new system will let 20 individual users participate in the design development process at Hyundai’s Global Design HQ.

Hyundai Motor Company and Kia Motors Corporation have recently debuted a virtual reality design evaluation system. Discussed in a blog post, the new system was introduced to the Namyang R&D Center in South Korea and allows for a focus on improving the vehicle development process.

The new technology is part of a $12.8M (USD) investment in the Namyang R&D Center announced earlier in the year. By using multiple development applications, the system will let teams of engineers and designers conduct design quality assessments and development verification processes.

Kia and Hyundai have high hopes for the system. Through complete implementation throughout R&D and pre-production, they predict to cut 20% in vehicle development time and 15% in annual development costs. According to Albert Biermann, head of research and development division for Hyundai Motor Group:

“The virtual development process is a necessary step for responding quickly and reacting with agility to the needs of customers and paradigm shifts within the automotive industry. Through reinforced virtual processes, we will enhance quality and profitability, ultimately increasing investment in R&D to secure competitiveness in future mobility.”

Hyundai and Kia Utilise VR
Image Credit: Hyundai Newsroom

Allows for Easy Collaboration

The new system will allow for up to 20 engineers and designers to enter development simulations all at once. By using 36 motion tracking sensors, the system will detect and track all of the users at once. This will allow for accurate participation at all times. It will also encourage massive collaboration between many design teams.

The simulation will let each brand access design simulations with very little trouble. This will result in the review of multiple potential designs at many stages in the design process. Previously impossible, by allowing designers to visually review design concepts in real time, every design vision will be thoroughly explored.

See Also

Hyundai has already used this system in October this year when designing the HDC-6 Neptune Concept truck. Building on this, Kia plans to expand the design review capabilities of the system for future designs.

What Next?

Hyundai and Kia have plans for future development of this technology in multiple facets of the design process. Ultimately, the two companies plan on forming remote VR assessment capabilities across the world. This will allow for real-time virtual collaboration between both brand’s design centers in Europe, America, China and India, along with implementation of AR technology.

Virtual Reality at Hyundai and Kia will also enable the design teams to test individual components of the vehicles such as doors and windshield wipers. This testing will also eventually expand to testing ergonomics and aerodynamics. The two companies also plan on implementing the technology in production and assembly lines. They state that this will result in safer, ergonomic and more efficient working environments.

It doesn’t end there, the companies also intend on implementing the technology in their respective research and development teams. This will allow for efficient design of new vehicles demanded by the market.

The future of Virtual Reality in the automotive industry is looking very bright. It won’t be long before we can expect to see this kind of technology being utilised in other design industries as well. By leading the way and showing everyone how useful immersive technology can be for encouraging efficient creative design, the value of Virtual Reality will quickly be determined.

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